UPDATED JANUARY 4, 2018: Original article published on July 21, 2016.
Is it time to start thinking about your career and how you're going to attack the job market? According to a Jobvite Survey, 94% of recruiters and hiring managers are active on LinkedIn, but only 36% of job seekers are!
For some reason, LinkedIn seems to attract an older crowd; but this needs to change! LinkedIn is a great way to learn more about a company, connect with its employees, find and apply for job openings, and spread the word about your skills and abilities with minimum time spent.
This series outlines the best LinkedIn profile tips for recent graduates. In this chapter, you'll discover a handful of great ideas for adding multimedia to your LinkedIn profile.
Why Should You Add Multimedia To Your LinkedIn Profile
Adding multimedia to your LinkedIn profile will not only help you and your profile stand out from the LinkedIn users who do not add multimedia to their profiles, but it also makes your profile more interactive. We are visual beings who would rather watch a video or slide through a presentation to learn more about others.
LinkedIn gives you the opportunity to add attachments and links to your Summary, each of work positions under your Experience section, and your Education section. You can add Documents, Photos, Links, Videos, or Presentations by uploading your own file or linking to one of LinkedIn's supported providers (YouTube, Slideshare, etc.).
It's a bit redundant to add your resume to your LinkedIn profile considering your profile should reflect similar information, but there are a handful of other documents that you could add to your LinkedIn profile. You could upload:
- Letters of Recommendation
- Publications you worked on such as your thesis, articles, etc.
- Scans of a recent certification or award
Just make sure that anything you upload doesn't contain away personal information such as your reference's street address or contact information.
You don't have to be a photographer or graphic designer to utilize photos on your LinkedIn profile. Photos uploaded strategically can boost your profile immensely. Don't let your profile photo be the only visual branding you have on your profile! Some examples of photos you could upload to your profile include:
- A Graphic Resume or infographic that shows off your skills
- Behind-the-scenes photos of you receiving an award or recognition
- Work samples
Links are a great addition to your LinkedIn profile if you have multimedia to add that isn't hosted by one of LinkedIn's supported services. Use links to direct a LinkedIn user, recruiter, or employer to show off your skills and accomplishments. So what would be a great link to attach to your profile?
- A link to your online portfolio or personal website
- A link to an article you published on a major website
When you add a link, the thumbnail or banner image for the page will appear as the link photo. You will be able to customize the link title and description.
The best way to make a video advantageous on your LinkedIn profile is to create a video cover letter. A video cover letter will give you a chance to use your personality to introduce yourself, tell your unique story, and encourage recruiters or employers to contact you.
You can also create how-to videos that you can use to showcase your knowledge and education in a visual way. Your how-to video can include white-board animation, graphic slides, and screen recordings using online tools such as Moovly or Canva.
Presentations are can make your LinkedIn profile more interactive, too! When asked how to create a portfolio, I always direct my clients to Slideshare. Slideshare is a LinkedIn-owned slide sharing service. You can create slideshows (like PowerPoint) and link them to your profile using this service.
So how do you create a portfolio?
If you are in a creative industry or a field that allows you to achieve measurable accomplishments (such as sales and marketing), you can create visuals to support your accomplishments and add them to an engaging slideshow presentation. For example, a social media marketing professional can take snapshots of Google Analytics and other social media insights and add them to the presentation. For another example, a sales professional can create a graph to show his or her sales over time.
Treat your presentation like a snapshot of your resume. A good framework for developing your presentation could look like this:
- Your Contact Information - Don't forget to add a professional headshot!
- Your Branding Statement - Rework this to sound more conversational than your resume.
- Your Skills - Use a chart, graph, or icons to make this slide more engaging.
- Highlights of Experience - This is where you will want to add your visuals and any links to examples you may have for employers to consider.
- A Call-to-action - This could be your contact information again, a link to your LinkedIn profile saying "Connect with Me!" etc.
Or you can sign up for a free sneak peek at the LinkedIn WORKS! Coaching Program!
Adding Multimedia To Your LinkedIn Profile
You can add multimedia to your LinkedIn profile using your computer or your mobile device. View your profile, click on the section you would like to add the multimedia to, and click "Upload" or "Link" to get started. Here are a few ideas for adding multimedia to your profile:
Add Multimedia To Your Summary
- Upload a graphic resume or infographic
- Add a link to your online portfolio or personal website
- Add a link to an article you wrote and published online
- Upload a video cover letter
- Upload a how-to video
- Add a visual resume from Slideshare
Add Multimedia To Your Experience Section
- Upload letters of recommendation
- Upload a scan of an award you received
- Upload a photo of recognition you received
- Upload photos of your work samples
Add Multimedia To Your Education Section
- Upload your thesis or a report you wrote for a job-related class
- Add a presentation you created as a Slideshare
Start adding multimedia to your profile, and see how much more engaging your profile looks!