A targeted resume just isn't enough anymore. Recruiters and HR professionals may still rely on resumes but they are getting online to screen candidates based on their social profiles and general online presence. Are you social media profiles helping your job search?
With the job market so competitive, job seekers are looking for opportunities to stand out and speed up their job search. One way job seekers can stand out is with an online portfolio. Keep in mind that an online portfolio is certainly not necessary for every industry and, depending on the field, may be challenging to develop.
An online portfolio is most effective for designers, writers, or similar creative fields. Your online portfolio should focus on your work samples. These can be links to articles, photos of your designs, or videos of your skills in action.
With a little creativity, you could create an online portfolio even if you aren't in a creative industry. The key to an online portfolio is making your background and accomplishments visual.
Here's our guide on how to create an online portfolio for non-creative job seekers!
1. Determine Where Your Portfolio Should Be
There are several types of online portfolios ranging from social media profiles and personal websites to documents. Deciding where your portfolio should be found will impact how effective it is.
Option 1: LinkedIn
Pros: LinkedIn is free; you can easily add a range of visuals from documents to videos; LinkedIn is very Google-friendly and search-friendly
Cons: You can only add the sections LinkedIn lets you add; you are limited by the number of uploads you can add to each section
Option 2: Personal Website
Pros: A website with your name as the domain name or web address is very Google-friendly; if you are good with website design and coding, you have a wide range of options for what your website looks like and contains
Cons: The domain name and hosting will cost you; if you have no website design or coding experience, you will either spend a lot of time perfecting your site or spend a lot of money paying someone else to design your site
Option 3: A Presentation
Pros: Free to create and share; can be easy to design using templates or design tools
Cons: Updates can be a pain to add and redistribute if you are linking your presentation to multiple locations
For the sake of cost and time, we recommend creating a presentation using Canva and Slideshare. Why? Canva is a free design tool with a lot of great icons and graphs. Once you upload your presentation to Slideshare (free to use and owned by LinkedIn, which means very Google-friendly), you can share it to social media profiles or by email.
2. Introduce Yourself
Let your presentation reflect your personal brand on Slide 1. Introduce yourself with your photo, your name, and your job target or job title. On Slide 2, use visuals to summarize your passions and values or your career highlights.
3. Use Icons To Show Off Your Skills
There is a wide range of infographic resumes that are successful in using visuals to describe skills. Adding a slide with icons highlighting your top skills is a great tactic for creatively presenting your skills in an online portfolio. For example, an icon with a dollar sign could represent your accounting skills. Another example would be an icon with the silhouettes of multiple people representing customer service or networking skills.
You could also effectively use bar charts to show your skill level rather than using icons.
4. Show A Timeline For Your Work History
A creative way to present dull information such as your work history or education is using a visual timeline. Limit the amount of text you use by only listing dates and the company name. For education, list the graduation year and degree to keep the information concise and primarily visual.
5. Add Graphs To Represent Your Accomplishments
Visual graphs are a great way to bring your accomplishments and achievements to life. You shouldn't worry about accuracy with data,; but if you increased sales, a line graph moving upwards has a similar effect on recruiters and HR professionals.
6. Use Video or Photos To Show Specific Work Examples
Here's the key aspect of an online portfolio: your work samples. Yes, this is easier to do in creative fields where you have links to articles and publications or photos of your designs or models. If any of your work is found online, screenshots can be used in addition to links.
If you are not in a visual field, you can create videos similar to a video resume describing scenarios and how you have applied your skills. For example, an accountant can create a short video describing his or her process for identifying errors and correcting them. He or she can then highlight that every annual audit has been passed due to his or her exceptional skills in accuracy and attention to detail.
Any video added to your online portfolio should be no more than a few minutes long. In fact, the shorter the video the better. This may seem counterproductive when inclined to describe your wide range of skills or work experiences. Keep your video short and concise by describing one or two of your most valuable experiences directly related to your immediate career goals.
7. Make It Easy To Contact You
Depending on where a recruiter or HR professional may find your online portfolio, they may or may not have an effective way to contact you. It's important that your list slide include your call-to-action, specifically details on how to contact you.
This slide should include your phone number, email address, and any social profiles that you would be using to communicate with employers. It may be a good idea to include your photo and name as well to help the viewer remember the first information you provided.
You can make your email address or social profiles clickable by making them hyperlinks or adding links to the text in a program like Canva.
8. Upload It To Slideshare
You can create your presentation using PowerPoint or a more modern app such as Canva, Google Slides, or Easel.ly. If you use Canva, you can download your finished presentation as a PDF and upload it to Slideshare.
Once you upload your presentation to Slideshare, you will want to provide as many keyword-optimized details as possible. Add a keyword-rich Title, Description, and Tags to make your Slideshare presentation Google-friendly.
To add video to your Slideshare presentation, add the details mentioned above and click Publish. On your saved Slideshare presentation, click Edit and then the Add YouTube Video tab. You will need to have uploaded your video to YouTube with either Public or Unlisted settings. Add the link and select after which slide you want your video to be placed.
9. Add It To LinkedIn
Once your Slideshare presentation is perfected, you can embed it on your personal website or add it to your LinkedIn profile. It is recommended that you add your online portfolio to your Summary section, but you can add it to any specific Experience or relevant section on your profile.
10. Share It To Facebook
Share your online portfolio to your other social media profiles, especially Facebook. Referrals are still the #1 source for finding new job opportunities. Sharing a link to your Slideshare portfolio will let your friends and family members know you are on the lookout for a new and better opportunity.
A Facebook Friend may even share your portfolio with someone they know who is looking for someone like you!