Social media has forever changed the way we perceive others. Social media has taken the ultimate goal of the internet beyond the simple distribution of information and opened the door to total transparency.
This concept has changed marketing strategy from mom-and-pop shops up to major corporations. Could it be that this concept has also changed the job search?
Transparency and Your Resume
Your resume has to accomplish a lot in a short amount of time, but it should at the very least be an honest representation of yourself. Here's a short branding lesson for you: your personal brand is what gets you hired. To develop a personal brand, you must present yourself consistently, persistently, and with some level of restraint.
In other words, your resume shouldn't say something different than your LinkedIn profile. Your resume shouldn't confuse the reader and make them question what it is you are tying to say. You also must balance persistence with restraint. There are certain things that employers already know. A receptionist, for example, probably doesn't need to describe answering the phone. Use common sense.
Personality and Your Resume
Your resume is a marketing tool. You are trying to sell your skills and background to another without sounding like a stereotypical car salesman. When writing your resume, add personality to your transparency without the fluff. Using empty words and phrases that you can't back up with solid examples will get your resume trashed faster than an HR manager blinks.
There are two effective strategies to resume writing: highlighting accomplishments and storytelling. Learning how to integrate the two will guarantee more call backs. Why? Anyone can achieve a goal, but not everyone can describe how they achieved it in a way that attracts and entertains.
Characters and Your Resume
You can't tell a story without characters. Even though the resume is about you, it should describe you as the Problem Solver, the Team Leader, the Customer Service Expert, and so on. When describing your experience and skills, it's essential that you narrate the cause and effect.
What needed changing? What character did you need to become to make a difference? How exactly did you make a difference? What good came as a result of your efforts?
Restraint and Your Resume
Earlier the concept of restraint was mentioned as a guideline for avoiding the trap of writing a boring, task-oriented resume. There's another aspect of restraint to consider. The goal of a resume is to meet the needs of an open position and encourage a call back for an interview. The interview is where your transparency, personality, and background will be weighed against the needs of a team.
Rather than revealing all of your story, keeping a few new plot points on hand for the interview will help you stand out. Your interview isn't about reciting your resume but surprising your audience with more evidence that you are the best choice.
Storytelling and Your Resume
When writing your resume, you need to be most concerned with how to emphasize your strengths and market yourself as the best candidate. Don't bore your reader with another "laundry list" of task or accomplishments.
Tell your story.