How To Make Your Resume As Effective As A Business Card | Resume Rescue, Episode 2 [VIDEO]
I'm about to spill the biggest resume writing secret that can help most job seekers make a better first impression with their resumes.
If you're trying to change careers,
If you have over 10 years of work history with questionable relevance to your job target,
Or if you just want to keep your options open and have a resume ready to hand over at a moment's notice,
Then keep reading! This one simple trick will help you transform your resume into a marketing tool that employers respond to.
What Employers Want To See
Think about what makes a business card so effective for just a moment. It’s short, sweet, and to the point. You’ll find a name, a job title, contact information, and either a short company mission statement or a short list of services available.
Business cards get the most important details to a person quickly so they can contact that person or company for more information. What if I told you that you only had to do four steps to make your resume as effective as a business card?
The “Business Card” Resume
The “Business Card” Resume works best when networking, emailing your resume directly to a recruiter or hiring manager, and when you need to get laser-focused on your resume in order to present yourself as the best fit for the job. This type of resume can also be effective when applying for jobs online as long as you’re adjusting the skills and replacing statements with terminology and keywords from the job posting before uploading your resume.
Step 1 | Create A Branding Statement
Your Branding Statement is similar to that company mission statement on business card. Your Branding Statement should be a short statement that introduces your qualifications, highlights your top job-related skills, and showcases the value you offer to employers. Ultimately, your Branding Statement should demonstrate that you understand and can meet the goals of the role you’re applying for.
Not sure how to get started? This Branding Statement Cheat Sheet should help!
Step 2 | Trim Down Your Skills & Experience Sections
A “Business Card” Resume is most effective as a one-page resume, so you’ll need to trim down your Skills and Experience sections to get laser-focused on the details that are listed as required and desired on the job posting. This is the best way to present yourself as the best fit for the job that you want.
Trimming down your Experience section may require you to remove typical tasks that were a critical responsibility in the role that you held but isn’t as relevant for the job target you’re pursuing now. Remember, your resume should be a snapshot of your background and not a biography.
Step 3 | Use Your LinkedIn Profile To Complement Your Resume
Add all of that additional information back into the appropriate sections of your LinkedIn profile. You can add up to 50 skills, include far more detail in your Experience section, showcase Volunteering Experience, list additional involvement in Professional Organizations, and even expand on specific Projects.
Think of your LinkedIn profile as a portfolio that your “Business Card” Resume directs employers to for more information. Your Headline should be a condensed version of your Branding Statement (Keep these consistent!), and your Summary or About section should be an expanded version of your Branding Statement with more information about your unique career story and career goals.
Step 4 | Add Your Custom LinkedIn Profile Link To Your Resume
Customize your LinkedIn profile link to make it short and easy to remember (get rid of those numbers!), then add it to your contact information on your resume. The key to adding your LinkedIn profile link to your resume is directing the reader to your profile with a one-liner at the end of your resume stating, “See LinkedIn profile for additional skills and experience.”
Now, your one-page “Business Card” Resume presents you as the best fit for the job you want while shifting the less relevant information to a more robust profile.
The Do-it-yourself Resume
You can create a job-winning resume quickly with the Do-It-Yourself Resume which includes a:
Applicant Tracking software-approved modern resume template,
Branding Statement Cheat Sheet,
Skills Inventory, and
Resume Targeting Checklist!
What other details could you trim from your resume and add to your LinkedIn profile?