Lesson 15: Applying For Jobs
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In this lesson, I'm going to show you how to navigate the Jobs tab within LinkedIn and start applying to those jobs posted using your LinkedIn profile.
Applying For Jobs
Before you apply to any jobs on LinkedIn, there are two things you need to do first. First and foremost, double-check your contact information. Just because you're applying on LinkedIn, that doesn't mean that employers are going to contact you using LinkedIn. Make sure that your phone number and email address are up-to-date and accurate.
Secondly, you need to optimize your Headline. Now, we've talked about this in the first module. You want to target your job search and then optimize your Headline to essentially show what your job target is. I don't recommend adjusting your Headline for every single job that you apply for, but you want to make sure that your Branding Statement which is condensed in that Headline is going to be relevant to the jobs you're applying to.
Now, the reason why this is first and foremost one of the top two things you need to do before you apply on LinkedIn is because LinkedIn does not give that employer every detail listed on your profile. Instead they're going to see your contact information, your name, your Headline, and then very basic details from your profile. I'll talk more about that in a minute, but I really want to stress the importance of optimizing your Headline.
Don't let your Headline be “Looking for a new opportunity” or “Actively seeking a new job opportunity.” Don't let be, “Student at this college.” It's not going to help you, and it's going to be one of the few details that an employer does see from your profile. Make it count.
Why You Should Always Upload A Resume Too
Yes, we're talking about using your profile to apply for these jobs on LinkedIn; but if you are prompted to upload a resume with your application, do it. Do not skip this step; and here is why.
When you apply using your profile on LinkedIn, employers will see minimal details from your profile. All employers are going to see is your name, your Headline, your contact information, your current position title and employer, your past position titles and employers, the college that you attended (not necessarily your degree), and finally your Recommendations. That's it. That is all employers see when you apply on LinkedIn using your profile, so it's essential that you upload a resume with that application to provide more detail about your background: your degree, the achievements that you've made, and the tasks that you've performed on a daily basis.
All the details that you've added to your profile or added to your resume that are going to sell the value that you offer to employers needs to be provided by uploading your resume with your application.
How To Navigate The Jobs Tab
From the desktop view, you can access job postings by clicking the Jobs tab in the main menu. You can either search for job postings by position title, keyword, or by company name; or you can view the recommended job postings that LinkedIn put together based on the previous job postings you viewed on LinkedIn or also by your career interests.
You should have updated your career interests when we earlier talked about turning on the Open Candidate function. You can update your career interests without turning on the Open Candidate setting, and you should so that LinkedIn can recommend jobs that are relevant to your job target.
You'll also find companies in your network on the Jobs page. Now, these are the companies that your connections work for or that you have already selected to follow on LinkedIn. You can click on the company to go to their Company Page, learn more about the company, see their specific job postings, and also connect with employees that work at this company from the Company Page.
Let's say that you are looking for a Project Manager role, and we'll say you're open to living anywhere in Washington State. From the search results, you can narrow down your results further by the date that the job posting was added to LinkedIn and by the Experience Level (This is great for entry-level candidates who have a hard time finding job postings that jobs that don't require X amount of years of experience.) You can sort further by location, and there are other search filters you can use such as job function or industry if that's relevant to your specific job search.
Now, let's say you are definitely interested in a Project Manager role and you want to be notified of new job postings. You can create a search alert. You can choose how frequently you receive your search alerts, and you can also choose to get them by email or by mobile notification. Once you're ready to create your search alert, click “Save.”
So we're going to look at two different job postings. The first here is going to have the option to Easy Apply. Now, when you Easy Apply to a job, you're going to want to double-check your contact information and definitely upload a resume. Remember when you use the Easy Apply option, LinkedIn will only send basic information from your LinkedIn profile to employers. You need to upload a resume so that you can provide additional information about your background and really sell the value you offer to employers. You'll also have the option to follow the Company Page directly from this application; and when you're ready, click “Submit Application.”
If you're not ready to apply for the job just yet, you can always save the job and access it later.
The job posting will include information about the job itself, the job requirements, and also include information about potential connections or LinkedIn users within your extended network who work with this company. You'll be able to view their profiles, send Personalized Invites, and ask them for more information about working for their company directly from the job posting. This is something very unique to LinkedIn. You'll also find the in the job posting information about the company pulled from the Company Page, which you can also follow directly from the job posting.
When the Easy Apply option is not available, you'll see “Apply On Company Website.” This is available when employers want you to go to their website directly and follow their application process. This will not connect your LinkedIn profile information to your application necessarily; so, again, this is separate from LinkedIn but still a way for you to find job postings and start the application process within the LinkedIn platform.
You can also view and apply to job postings using the LinkedIn mobile app. Click the briefcase icon to access Jobs. You'll be able to view any jobs that you've saved as well as recommendations based on previous job postings that you viewed and also by the recommendations made specifically by LinkedIn based on your career interests. You can view your saved jobs, specific job postings, and Easy Apply directly from your mobile device. Make sure to check your contact information, upload a resume, and then click “Submit Application.”
This lesson’s Action Task is to apply to three jobs that you find on LinkedIn.
Apply to (3) jobs on LinkedIn that align with your career goals.
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