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Lesson 10: Requesting Endorsements + Recommendations

LESSON LENGTH: About 11 Minutes

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In the previous lesson, we talked about making sure any endorsements or recommendations that you made for your LinkedIn connections supported their career goals, so we need to make sure that any endorsements or recommendations that you request will support yours.

The best way to do that is to start with your endorsements. You want to make sure that you're identifying the top skills that employers (your ideal employers) are seeking for the ideal role you're targeting. Remember in an earlier module, we talked about targeting your job search? We're talking about that again. You want to make sure that you know the top skills that should be endorsed on your LinkedIn profile before you ever request an endorsement.
 

How to Request an Endorsement

When sending your request for an endorsement, you want to make sure that that connection has witnessed the skill or the skills in action. Here's an example of a message you could send to a connection asking for an endorsement.

When requesting an endorsement for a specific skill, I highly recommend sending a private message rather than posting publicly on his or her News Feed or one of their posts. To do this, you want to access your private messaging center by clicking on the “Messaging” tab within the main menu. From here, you'll want to click on this icon to compose a new message. Within this bar here, you'll be able to enter in the name of the person you would like to send a request to. Keep in mind, you'll only have access to your 1st Connections, so make sure that you are already connected to this person and he or she is already within your network.

To compose a message specifically requesting an endorsement for a particular skill, I'm going to address the person by name, wish them well, let them know that I'm in the process of boosting my profile, and be very specific in my request, Here's my example:

“Hi Barbara,

I hope this message finds you well. I'm currently working on boosting my profile and I'm reaching out to a handful of clients who recently purchased LinkedIn Plus to ask them to endorse a skill or two under my “Featured Skills” on my profile.

Would you be willing to visit my profile and endorse my LinkedIn skill?”
 

I finally sign off with my name, quickly proofread it, and then click “Send” to send her this request.

As a job seeker, you're not likely to say “I'm reaching out to clients who recently purchased this service.” What you will most likely say is “I'm reaching out to a few co-workers or colleagues of mine who are familiar with my skill in marketing” or “I'm reaching out to a couple friends and family members who are really familiar with my communication skills.”

You want to be very specific in your request and make sure you keep this message short and sweet. Again, to recap: Address the person by name, wish them well or say hi to make it a little less formal or a little more conversational while still being short and sweet, let them know you're working on improving your profile, be specific in your request, remind them that they are familiar with your skill that you're requesting them to endorse, and then ask them point blank “Would you be willing to visit my profile and endorse my skill?” Sign off with your name, quickly proofread it, and click “Send.”
 

How to Request a Recommendation

When sending a request for a LinkedIn recommendation, I can't stress enough the importance of integrating your career goals into that request. This is one way you can ensure that the recommendation that is written for you is going to benefit you and help in your job search. Here is an example of how to write a recommendation request to one of your connections.

LinkedIn makes it simple to send a request for a recommendation on LinkedIn, however, there's a step that I think you should take first, and that's sending a private message asking your connection to write a recommendation while being very specific in which experience or skills you'd like that recommendation to focus on.

To do this, you'll want to send a private message. Get into your Messaging center, click on this icon here to compose a new message, and type in the name of the connection you'd like to send this message to. You want to address the person by name, say hello or ask how they're doing, tell them that you hope this message finds them well, let them know that you're in the process of improving or boosting your profile, and that they can help by writing a recommendation based on an experience or skill set that they've witnessed.

Here is my example, and I’ll talk about how you could tweak it for your own situation:

“Hi Barbara,

I hope this message finds you well. It has been a few weeks since we worked together on your resume and LinkedIn profile and I'm wondering if you would help me boost my profile with a recommendation.

Would you be willing to write a brief recommendation regarding your experience working with me and the results over the last few weeks? If so, I will gladly send a link that will speed the process up for you. Thanks!”
 

Then sign off with your name. Again, this is tailored for a client relationship; but if you're sending this to a co-worker or a colleague, you could certainly say something more along the lines of, “It's been a few weeks since we worked together on a particular project,” or, “I know it's been a few years since we worked together,” (if this is a colleague that you no longer work with).

Be specific in your request: “Would you be willing to write a brief recommendation regarding your experience working with me, regarding your experience working with me at this company on this project, and your feedback regarding my skills in X, Y, and Z?”

That's a way to tailor the message to be very specific and target that recommendation towards your career goals. Also, I think you should add in this last statement: “If so, I will gladly send a link that will speed up the process for you. Thanks!”

I will show you how to do that in just a second, but I think this step is very important because just jumping right into sending a link and asking for that recommendation might be a little pushy in my mind. I think this is a nice way to kind of throw the idea out there before sending the link.

Once the connection has returned your message and said “Yes, I'd love to write you a recommendation,” go to his or her profile and click on the three horizontal dots next to their name. Under the drop-down menu, you can click “Request a Recommendation” and then you'll be asked to fill in some information regarding how you know this connection. Click “Next” and then personalize this message with a thank you and reminder about what you're hoping this recommendation will cover.

So for my example, I wrote “Awesome! I'd greatly appreciate your honest feedback regarding your experience working with me and the results that you've noticed in the last few weeks with your new resume and LinkedIn profile. Thanks again!” When you send this message, LinkedIn will also include a very specific link that says “Write Stephanie Cartwright a Recommendation” and they can click that link to take them straight to the page where they can write that recommendation. This streamlines the process for them because they don't have to go to your profile first, or fish through LinkedIn to find where to recommend you. This is the second important step that you need to remember when requesting a recommendation.

Now, in a job search circumstance, you may want to say “Awesome! I greatly appreciate your honest feedback regarding your experience working with me at this company/ working with me on this project or regarding you're your honest feedback about my skills in X, Y, and Z.” Again, the point is to be very specific and help the connection target this recommendation in a way that will promote your career goals. Make sure to proofread this again, and then click “Send.”

You can also request recommendations using the LinkedIn mobile app:

  1. Go to your connection’s profile.
  2. Click on the drop-down arrow next to the message button.
  3. Click “Request a Recommendation.”
  4. Provide your relationship information.
  5. Click “Next” and personalize your recommendation request.
  6. Then click “Send.”
     

To wrap up this lesson. I want you to send very specific endorsement requests to five of your connections as well as to send recommendation requests to three of your connections.

ACTION TASKS:
1 | Send endorsement requests to (5) of your connections.

2 | Send recommendation requests to (3) of your connections.

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