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Lesson 9: Endorsing + Recommending

LESSON LENGTH: About 5 Minutes

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In this lesson, we're going to discuss how you can be a valuable connection by endorsing your connection’s skills and writing recommendations.
 

Endorsing Skills

When you look at a LinkedIn profile, you'll see a section titled “Featured Skills and Endorsements,” but what exactly are endorsements?

Endorsements are the social proof that give credibility to your list of skills. The great thing about endorsements is that they're not only linked to your profile, but also to the profile of the LinkedIn user who gave you that endorsement That's why it's very important to only endorse the skills that you have personally witnessed.

The best way to go about this is to actually send your LinkedIn connection a message asking which skills he or she would like you to endorse. This is because, assuming that your LinkedIn connection has also targeted his or her job search, they will have specific skills in mind that they'd like to see boosted or have that social proof for that will help them with their job search; so go ahead and send a personalized message (a private message) to that user asking them which skills would be most valuable for you to endorse at this time and make sure that they are the skills that you've personally witnessed.
 

Writing Recommendations

LinkedIn recommendations are the new letters of recommendation. Think of them like Yelp reviews for job seekers. It's very important if you are going to write a LinkedIn recommendation for one of your connections that that recommendation supports his or her career goals.

The best way to ensure this is to send him or her a private message on LinkedIn asking what your recommendation should highlight. This could be specific skill sets, a specific project, or specific traits that will help boost that person's credibility in certain skill sets as well as in providing specific results.
 

How to Endorse Skills

To endorse one of your connection’s skills:

  1. Go to your connection’s profile.
  2. Scroll down to their “Featured Skills and Endorsements” section.
  3. Click on “View More” to find the skills that you are most familiar with.
  4. Click on the “+” sign next to that skill to endorse it.
     

You can also endorse skills using the LinkedIn mobile app:

  1. Go to your connection’s profile.
  2. Scroll down to “Featured Skills and Endorsements.”
  3. Find the skill that you are most familiar with.
  4. Click the “+” sign next to that skill to endorse it.
     

How to Write a Recommendation

Once you know which skill or skills your connection would like you to promote in a recommendation:

  1. Co to your connection’s profile.
  2. Click the three horizontal dots next to their name.
  3. Click “Recommend (LinkedIn User’s Name).”
  4. Fill in the information regarding your relationship and the position you knew this person under.
  5. Click “Next” and write your recommendation.
  6. Make sure to proofread your recommendation before clicking “Send.”
     

You can also write recommendations using the LinkedIn mobile app:

  1. Go to your connection’s profile.
  2. Click on the arrow next to the message button.
  3. Click “Recommend (LinkedIn User’s Name).”
  4. Answer the relationship questions similar to the process you used on the LinkedIn desktop view.
  5. Click “Next” and write your recommendation.
  6. When you're finished, proofread and click “Next” again.
     

Let's wrap up this lesson by being a valuable connection. Go in and endorse at least one skill for five of your connections and write a brief recommendation for at least one of your connections.

ACTION TASKS:
1 | Endorse (1) skill for (5) of your connections.

2 | Write a brief recommendation for (1) of your connections.

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