Lesson 12: Engaging With Their Employees
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In this lesson, we're going to talk about networking and engaging specifically with the employees that are on LinkedIn that happen to work for your ideal companies.
Connecting With Employees At Your Ideal Company
From previous lessons, you've already learned the importance of sending Personalized Invites when sending a Connection Request to somebody you've never met in person. The same principle applies when sending a Connection Request to an employee that works at one of the ideal companies that you're targeting in your job search.
Therefore, when you're sending a Personalized Invite especially to one of these employees, I recommend addressing the person by name, letting him or her know that you're very interested in working for this company someday, asking him or her to connect with you, and particularly to share more information with you about his or her experience working for that company.
You can be more specific by asking them about the company culture, asking about the recruitment process, and so on, but more importantly, you just want to make sure that you're encouraging them to respond to you in a meaningful way.
Keep in mind, those Personalized Invites do have a character limit. You won't be able to include too much information or content within that Personalized Invite. It's important to keep it short and sweet, but make sure that you're adding context to that personalized invite and connection request.
How to Connect + Engage with Employees
Still using Amazon as our ideal company example, I'm going to show you exactly how you can search for, connect, and engage with employees at your ideal company. When you get to the Company Page on LinkedIn, you'll see a link that says “See all 200,000+ employees on LinkedIn.” If you click this link, you will be directed to a search result page that is everyone on LinkedIn who has indicated that they work at Amazon.
If you want to engage with valuable connections or essentially find what could become valuable connections, you'll want to narrow the search. The first thing I recommend is narrowing your search by location. You want to make sure that you're communicating and engaging with people who are relevant to the location you want to work at. In this situation, let's say I want to work at Amazon in Seattle; I'm going to click on the “Greater Seattle Area” to narrow down my search.
Next, I'm going to search by job title, and here's why: You want to connect or start communicating with people who work within recruiting or the HR department at a company. These are probably the first lines of communication that will help you get to know more about the company, the recruiting processes, and essentially if there is a job opening that is going to fit your qualifications or background. So, let's just use “recruiter” as our position title keyword.
Here are a few options. Several of them are already 2nd Connections for my network, so I will be able to quickly connect with them by clicking “Connect.” Or, what would be a better approach, would be to click on a profile, get to know this person a little bit better (or at least find an icebreaker), and connect with them by sending a Personalized invite through their profile.
I'm going to send a Personalized Invite by clicking “Connect” and adding a note to personalize my invite. What I highly recommend when sending a Personalized Invite to a person you've never met who happens to be an employee at one of your ideal companies is to write a message that is conversational and not directly to the point (For example, don’t say “I want to work for this company” or “How can you help me work at this company?”). If anything, I would ask this person to give me a little bit more information about working for the company based on his or her experience: “I understand that you are a recruiter at Amazon. I'd love to work at Amazon. I'm wondering if you could tell me about the hiring process,” or “What are your first impressions about working for Amazon?”
This is a great icebreaker and a way to start a conversation that could lead to her asking for your resume or her looking at your LinkedIn profile and saying, “Hey, I think you'd be a great fit for this opening.” This is the goal when engaging with employees at your ideal company on LinkedIn.
Now, it’s your turn. This lesson’s Action Task is to send a Personalized Invite and Connection Request to at least one employee at each of the ideal employers that you identified in the last lesson.
Send a Personalized Invite to connect with (1) employee at each of the ideal employers you identified in the last lesson.
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