How has your experience been with online job boards?
If you’re tired of spending hours sorting through the thousands of poorly written and flat out fake job postings, you’re not alone.
Luckily for you, LinkedIn is a better job board than other sites like Indeed or Monster. By far.
Yes, LinkedIn was intended to be a professional networking site but it has evolved into a one-stop-shop for job seekers. The job postings provide more helpful information for job seekers such as the experience level, your Matched Skills, and how to contact the person who posted the job if you have any questions.
LinkedIn has even made it easier to apply. Job posters who choose to offer the Easy Apply option have linked their company’s ATS with LinkedIn which makes for a better experience when applying; however, a little effort from you can make all the difference in how far your profile gets you when you apply for a job on LinkedIn.
1 | Make Sure Your Experience Is Up-to-Date
When applying for a job on LinkedIn using the Easy Apply button, you’re opting in to use your LinkedIn profile information to populate the e-form used by that company’s Applicant Tracking software. That software recognizes the Company Name, Position Title, Dates, and Description fields in your LinkedIn profile which makes your profile a time-saver when applying for jobs online.
This can also hurt your chances of moving forward in the hiring process if your Experience section is incomplete or not up-to-date! Make sure you’re using that Description field to describe your skills in action and highlight your achievements.
2 | Read Through The Job Posting
Don’t just skim over the job posting before you click that Easy Apply button! Read through the job posting, identify the top qualifications and skills they’re looking for in the ideal candidate, review the company information to make sure you would be a good fit for the culture and environment, and see if you have any connections at that company.
You will use the information you find to make sure your profile presents you as the best fit for the job and the company. This information will also help you target your resume since that will still be seen by the user who posted the jobs.
3 | Revamp Your Headline & Summary
If your Headline only lists your Position Title and Employer or your Summary is copied-and-pasted from your broad resume, then you have some work to do. Revamp your Headline to showcase the value you offer or the results you can generate for the employer you’re targeting. You should also create a job-winning Summary that expands on your career goals, your passions and values, and what makes you stand out from other candidates.
These sections of your LinkedIn profile are so important and yet neglected during the job search process. While you don’t need to adjust them for every job you apply for, they should be broadly targeted for the ideal company you’d like to work for or role you’d like to hold.
4 | Update Your Skills Section
You’ll be able to see from the job posting how many of the skills listed match those in your Skills section. The job poster will see this when you apply as well. Before applying for a job on LinkedIn using the Easy Apply button, update your Skills section with the missing skills indicated in the job posting.
The job poster will see certain details quickly in an alert email when you apply such as your name and degree of connection, your location, the number of relevant skills found in your profile, and snapshots of your Experience and your Education sections. Since your Matched Skills will be one of the first details the job poster sees on your application, make sure you’re updating this section before applying.
5 | Connect With Someone At The Company
From that alert email, the job poster can click a “See full application” button. They will see your Headline, the first two lines of your Summary, mutual connections, your Accomplishments section, and the first 15 skills and endorsements in your Skills section. Since mutual connections are so important to LinkedIn and the application, taking the time to connect with someone (or multiple people) working at the company before applying may make all the difference.
The key is to connect and build a networking relationship appropriately. Add a note to your connection request to introduce yourself, express your interest in working for the company, and ask for information about the company culture or department. This encourages a response by giving context to your request.
6 | Target Your Resume
Finally, target your resume for the specific job posting before applying for the job on LinkedIn using the Easy Apply button. You’ll be able to upload a resume which will be attached to the alert email sent to the job poster as well as the ATS used by the company.
Your LinkedIn profile shouldn’t reflect your resume 100%, but your resume should be 100% targeted for the job posting. Your resume should present you as the best fit for the job by showing that you understand the mission and vision of the company, that you can meet the goals of the role you’re applying for, and that you offer value to the company through the results you have produced for previous employers. While several of these details should be integrated into your LinkedIn profile, your profile should be humanized and more approachable for networking than a targeted resume.
I challenge you to spend more time reassessing how your profile presents you as the best fit for the job before you apply for job on LinkedIn using the Easy Apply button.
How much time have you spent updating your profile for job applications in the past?