12 Strategies To Build Networking Connections That Lead To Job Offers

Nov 27

Your networking connections can lead to job offers if cultivated strategically.

The warm aroma of grounded coffee fills the air along with the soft hum of hushed conversations and sweet jazz music. Sarah takes her usual place at a corner table of this dimly lit coffee shop. Its soothing properties elude her completely. She has her laptop open, scanning countless online job postings yet again.

Sarah’s story is a familiar one for job seekers who find themselves in a vicious cycle of applying online and submitting resumes. The vast opportunities within the job market unfortunately come with heavy competition. However, there are often opportunities that hide beneath the surface and out of sight from the masses.

The key to breaking this cycle is through the art of networking and uncovering the concealed gems in the job market. Let's break down the value of networking and the top strategies to harness the power of making strategic connections to land the job of your dreams.

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The Value Of Networking

Networking as a tool can be essential for opening doors to new and hidden opportunities, and significantly accelerate the job search process. As a foundation for long-term career success, networking can help you:

Access Hidden Opportunities: The positions that are posted online are not the only ones that may be available at a company. Many positions are filled through word-of-mouth or internal referrals, making networking crucial for accessing this hidden job market.
Get Personalized Insights And Advice: Industry professionals have the power to not only open new doors for you but act as helpful guides as well. These individuals can offer firsthand knowledge about the industry, company culture, and hiring trends. When you enhance your understanding of industry trends and develop targeted skills, you gain a competitive edge over other applicants.
Build Trust and Credibility: At the heart of networking is establishing meaningful connections. Building trust and credibility within their professional community can lead to recommendations and endorsements, increasing the likelihood of being considered for job opportunities.
Boost Your Confidence and Motivation: While networking, job seekers are likely to interact with like-minded individuals who have faced similar challenges in their career journey. Having that level of support and encouragement can help you feel more confident and persevere through the job search process.

How To Identify And Reach Out To Potential Connections

There is no one-size-fits-all method to expand your network and establish meaningful connections. You may have to use one or more of the following networking strategies to gain valuable insights, guidance, and hidden job opportunities.

1 | Utilize Professional Networking Platforms

Professional networking platforms like LinkedIn will provide you with search tools to find professionals in your field and industry, relevant groups, and discussions. You can engage in multiple ways to establish your presence and connections with other professionals.

2 | Attend Industry Events And Conferences

Keep an eye on industry-specific events, conferences, seminars, and workshops. Not only can you gain valuable information at these gatherings but they provide excellent opportunities to meet and connect with professionals.

Need help getting started? Get my comprehensive list of associations for 30+ of the top career fields and 16 icebreakers that don’t start with “How are you?” or “What do you do?” with this step-by-step Trade & Professional Association Networking Plan…

3 | Tap Into Alumni Networks

Reach out to alumni of your educational institutions. These networks can be valuable sources of professional connections and may be more inclined to assist you due to the shared educational background.

4 | Reach Out To Personal Contacts

Don’t hold yourself back from contacting your friends, family, and former colleagues! They might have connections in your specific industry or working at the companies you'd love to work for and can easily introduce you since they know you.

How To Nurture And Maintain Professional Relationships

Networking is not a one-and-done deal. Like with any relationship, job seekers need to maintain and nurture them over time. Staying in touch is crucial. This can look like periodic emails, phone calls, or messages to check in, share updates, and offer assistance if needed. Show a genuine interest in their endeavors and accomplishments when you share your professional achievements and milestones as well.

Starting genuine and meaningful conversations can be intimidating. Use some ice-breakers listed below to help you nurture professional relationships without coming off as insincere or solely focused on yourself.

1 | Share Industry Insights

Share an interesting industry-related article, research study, or a recent development that you think might be relevant to their work or interests. Ask for their thoughts or insights on the topic to encourage a meaningful conversation.

2 | Celebrate Their Milestones

Congratulate them on any recent achievements such as work anniversaries, promotions, or new projects they've undertaken. Express genuine enthusiasm for their success, and inquire about their experience or any lessons they've learned along the way.

3 | Build Camaraderie And Shared Experiences

Inquire if they have come across any valuable workshops, webinars, or training programs that could be beneficial for both of you. Suggest attending these events together or sharing notes afterward to enhance professional development. If they plan to attend any upcoming industry events, conferences, or networking gatherings, express interest in joining them or ask if they have any recommendations for such events.

4 | Ask For Advice Or Opinions

Seek their advice or opinions on a professional challenge or project you're working on. This demonstrates that you value their expertise and insights, and it can lead to a productive discussion that benefits both parties.

Key Networking Strategies, Online And Offline

Whether you're navigating the virtual sphere or engaging in physical networking events, mastering key networking strategies is fundamental in building a robust professional network to elevate your career.

1 | Provide Value

Look for ways to provide value to your connections. Share relevant industry insights and resources that might benefit them or offer your assistance, expertise, or guidance. By doing this, you are demonstrating your willingness to contribute to the professional relationship.

2 | Meet In-Person Or Virtually

If possible, arrange meetings either face-to-face or virtually. Personal interactions can help strengthen the bond and turn the business contact into a professional friendship. Use these opportunities to discuss potential collaborations, share ideas, and explore ways to support each other's endeavors.

3 | Be Genuine And Authentic

Authenticity is crucial in maintaining professional relationships. Be genuine in your interactions, show a sincere interest in your connections' well-being, and avoid approaching them solely for personal gain. Cultivate a relationship based on mutual respect, trust, and authenticity.

4 | Follow Up And Follow Through

Always follow up on your commitments and promises. If you've offered to assist, introduce them to someone in your network, or share valuable resources, make sure to follow through promptly. You want to show that you’re reliable and committed to the relationship.

*Not sure how or when? This step-by-step Follow-up Plan includes a digital planner and templates to help you track and follow up consistently on job applications, networking efforts, and interviews*

Leveraging Networking To Land A Job

Utilizing networking strategies can significantly enhance a job seeker’s prospects and help them land their desired job in several ways.

1 | Accessing Hidden Opportunities

When you build trust and credibility with another, they may help connect you with job opportunities that are not publicly advertised. Gain an edge by tapping into a broader pool of potential job openings and increase your chances of finding a suitable position that aligns with your skills and qualifications.

2 | Insider Knowledge & Referrals

Engaging with professionals in the industry through networking can provide you with valuable insider knowledge about the company culture, job requirements, and hiring processes. Cultivating friendships with other professionals can result in referrals, increasing the likelihood of being considered for a position based on a recommendation from a trusted source.

3 | Skill Enhancement & Learning Opportunities

Networking can help you learn from experienced professionals and gain valuable industry-specific knowledge and skills. By engaging in discussions, attending industry events, and participating in informational interviews, you can continuously develop your skills and make yourself more competitive and better equipped to excel in your desired roles.

4 | Support And Guidance

Networking can help provide valuable support and guidance throughout the job search process. Trusted connections can offer advice, mentorship, and emotional support which can significantly boost your confidence and motivation--leading to a more effective and focused job search.

Conclusion

By effectively utilizing these networking strategies, you can broaden your job search horizons, establish meaningful connections, and increase your visibility and credibility within your desired industry. From the hidden job market to nurturing authentic professional relationships, the power of networking extends far beyond mere job search strategies. It's about building lasting connections, sharing knowledge, and contributing to a supportive community of professionals.

Steph Cartwright, CPRW // Certified Resume Writer

Author Profile: Steph Cartwright, CPRW

Steph Cartwright is a Certified Resume Writer, LinkedIn Strategist, and Founder of Off The Clock Resumes. She helps job seekers get unstuck and get a foot in the door at the companies they’d love to work for with their resumes, LinkedIn profiles, and job search plans.

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